The Objective: Inspire The Run Community
adidas was launching a new running shoe: AlphaEdge 4D. Our objective was to create a multi-store retail experience that educated and inspired a new generation of athletes on cutting-edge shoe design and technology.
Idea: Enter The 4th Dimension
Our concept romanced the green lattice-like footbed technology turning it into an immersive experience you could walk through - The 4th Dimension.
How It Came To Life
My team concepted, designed, and executed an immersive experience across several adidas retail stores that romanced the lattice-like footbed technology. The CX came to life through physical and digital elements that transformed environments into futuristic layers that encouraged exploration. A heavy design emphasis was placed on the color and design of the product itself.
Role:
Creative Direction
Partners:
Creative Team / Ezra Dahl, Robb McNeill, Beth Ng, Ali Weber